VSiN and Binnie Media Launch 24/7 Sports Betting Radio Format in New Hampshire Market


VSiN, The Sports Betting Network (“VSiN”) and New England’s largest locally owned media company, Binnie Media, are teaming up to bring sports betting content to the New Hampshire radio market. The new VSiN Radio 106.3-FM HD-2 will deliver premier sports betting programming 24/7/365 to the more than 1.5 million people Binnie Media reaches each week in New England and beyond.

“We’re thrilled to team up with Binnie Media to deliver the real-time news and insights New
Englanders need to inform their wagering decisions,” said Brian Musburger, founder, and CEO
at VSiN. “New Hampshire was one of the first states to embrace legal sports betting and, with Massachusetts recently legalizing, there has never been more interest in the informative and educational sports betting programming VSiN delivers every day. We are excited to bring our team of betting experts to Binnie Media’s passionate sports audience, especially in Massachusetts, the home state of VSiN’s parent company, DraftKings.”

With this new 24/7 sports betting format, WFNQ-FM 106.3-HD2 delivers news and analysis from some of the industry’s most knowledgeable sports betting experts and legendary book makers to inform and entertain the growing number of people betting on sports. In addition to this channel, VSiN’s Brent Musburger’s Action Updates are set to air twice each weekday on eight sister stations, including:

  • WNHW-FM (93.3 The Wolf) Country
  • WNNH-FM (99.1 The Bone) Rock
  • WLNH-FM (98.3 Frank FM) Classic Hits
  • WBYY-FM (98.7 Frank FM) Classic Hits
  • WFNQ-FM (106.3 Frank FM) Classic Hits
  • WEMJ-AM & W297BS 107.3-FM (News Talk 107.3 WEMJ) News/Talk/Sports
  • WTPL-FM (News Talk 107.7 WTPL) News/Talk/Sports
  • WTSN-AM & W251CF 98.1 (News Talk 98.1 WTSN) News/Talk/Sports

“Sports betting is quickly becoming part of the daily conversation. As we evaluated the options in this space, we landed on VSiN,” said Heath Cole, VP of Programming at Binnie Media. “Their programming is best-in-class and the support from the VSiN team goes well beyond the content we air on the station. From the short-form Action Updates to the digital content the VSiN team creates for our listeners, we think this content is, by far, the best in the space. We’re very excited about the opportunity to bring this programming to our listeners.”

This addition of a 24/7 VSiN affiliate in the New England area builds on VSiN’s momentum in expanding its distribution footprint. Including both long form and Action Updates, VSiN programming is now available on more than 300 stations in 46 states around the country, reaching nearly 90% of the U.S. radio market. Its recent expansion has cemented VSiN’s position as the largest sports betting radio network in the country, as well as one of the most widely distributed sports media networks of any kind.

Acquired by DraftKings Inc. (Nasdaq: DKNG) (“DraftKings”) in March 2021, VSiN delivers real-time sports betting content to both experienced bettors and those who are brand new to sports betting action, setting the stage for the day’s biggest sports betting events. Sharing tips and predictions across college and pro football, college and pro basketball, hockey, baseball, golf, tennis and more, VSiN offers bettors first-class analysis and insights from some of the sports betting industry’s most knowledgeable experts and personalities.

About Binnie Media
Since 2012, Binnie Media, Maine, and New Hampshire’s largest privately owned and locally managed media company has been operating some of the top radio stations, digital, and outdoor advertising mediums in New Hampshire and Maine. Our employees live here, work here, and are committed to representing the interests and values of the listeners and viewers in our communities as well as the clients that we work with to create compelling content that engages and drives success.