Mobile Radio Partners Will Air 24/7 Sports Betting Format for Richmond Sports Fans
Mobile Radio Partners is teaming up with VSiN, The Sports Betting Network (“VSiN”) to bring sports betting content to Richmond, Virginia. The parent company of Ultra (1480AM and 94.1FM) and Boomtown (92.9FM and 101.7FM) radio stations is launching “Richmond’s Best Bet, 1480-The Line” to bring VSiN’s premier sports betting programming 24/7/365 to this top 55 radio market.
“The new format will bring 24-hour sports betting programming to Richmond for the first time,” said Mark Smith, General Manager of 1480-The Line. “The new station leverages the growing interest in sports betting by covering all sports through the wagering lens. So many markets have embraced sports betting stations and it’s high time that Richmond started delivering the news and analysis folks need with best-in-class content from VSiN.”
AM1480, previously a part of the company’s Hispanic network, flips to a sports betting format with today’s launch of Richmond’s Best Bet, 1480-The Line. VSiN content will deliver real-time news and analysis from some of the industry’s most knowledgeable sports betting experts and legendary book makers to inform and entertain the growing number of people betting on sports in Virginia.
“It’s great to work with Mobile Radio Partners to bring the first and only all sports betting radio station to Richmond,” said Brian Musburger, founder and CEO at VSiN. “We’re excited to continue to expand our audio distribution footprint and deliver the real-time sports betting news and insights Richmond sports fans need to inform their wagering decisions.”
Including both long form and Action Updates, VSiN programming is now available on more than 300 stations in 46 states around the country, reaching nearly 90% of the U.S. radio market. Its recent expansion has cemented VSiN’s position as the largest sports betting radio network in the country, as well as one of the most widely distributed sports media networks of any kind.
About Mobile Radio Partners
MRP is a Richmond, Virginia based broadcast company that owns and operates 7 radio stations, including Boomtown Shopping Club-True Oldies Channel, Ultra Spanish and The Line-VSIN, Richmond’s Best Bet. The company is owned by Mike Mazursky a 40-year veteran of the radio business. MRP began operations in 2017 with the purchase of WCLM 1450 and broadcasts from Big Blue, their building on Main St. in downtown Richmond, Virginia. The organization is locally owned and focuses on serving the diverse communities of Richmond, Virginia, with unique formats and multi-cultural programming.
